Veloretti
Launching a new era of electric mobility
My role
Brand, Strategy, Product, Partnerships, Campaigns, Business Operations & Growth
Period
2020 - 2021
About
Founded in Amsterdam in 2012, Veloretti creates clean, timeless bicycles designed with intention and built to last. With a simple ambition: to make every ride feel like the best part of the day. In 2020, the company was ready to take its biggest step yet: moving beyond traditional city bikes and entering the rapidly growing electric mobility market. The launch of Ivy and Ace, Veloretti’s first electric bikes, marked a fundamental shift for the brand. It wasn't simply the introduction of two new products, but the beginning of a new category, a new audience and a new chapter for Veloretti. Forever Forward.
Momentum
From city bikes to electric mobility. The launch of Ivy and Ace expanded Veloretti’s product offering and repositioned the brand for its next phase of growth.
What I worked on
I played a key role in shaping Veloretti’s next chapter of growth and its transition from city bikes into electric mobility. Working across brand, strategy, product, operations and partnerships, I led the translation of this new strategic direction into a clear market proposition and launch experience. From positioning Veloretti’s first electric bikes, Ivy and Ace, to leading campaigns, creative productions and strategic partnerships, I connected people, ideas and opportunities to bring the new category to market.
Credits
Veloretti Founder: Ferry Zonder Marketing: Thierry Boeckholtz Creative: Luca Ramaekers Business: Tom Wolters Partners Creative Production: Ambassadors Digital: Numbered Studios Retail: S-p-a-c-e Projects Film & Photography: Noow Collaborations Veloretti x Zara Veloretti x Zara Home Veloretti x HAY
